🍓 The Kids' Toothpaste That Makes No Compromises
98% Natural Origin • 1000 ppm Fluoride • Strawberry Flavour • 50 ml
Most “natural” kids' toothpastes leave out the fluoride. The others contain SLS and parabens. Novela toothpaste was formulated so that you don't have to choose: 98% ingredients of natural origin and 1000 ppm fluoride, the recommended level for 3 to 10 year olds.
🏆 A French Family Brand
Unlike kids' toothpastes from the big multinationals, this one was created by a small French company. Thomas Boin, founder of Novela Global, developed it in 2025 for his own son — he's the one you see in the product photos and video.
🦷 Fluoride: Exactly the Right Amount
1000 ppm is the concentration recommended by health authorities for this age group:
✓ Enough to strengthen the enamel of developing teeth
✓ Not too much, unlike adult formulas
✓ Precisely what so-called “natural” kids' toothpastes are missing, as they leave out fluoride on principle
✨ A Formula Designed for Children Still Learning to Spit
Between 3 and 6, children can't yet spit out properly. Everything has been fine-tuned with that in mind:
✓ Light texture and creamy foam that rinse away without leaving residue
✓ Foaming agents derived from coconut (cocamidopropyl betaine, sodium cocoyl sarcosinate)
✓ SLS free — found in most toothpastes
✓ Paraben free
✓ Vegan formula
🍓 A Strawberry Flavour That Comes From Strawberries
The formula contains strawberry fruit extract (Fragaria Ananassa). Brushing stops being a daily negotiation — and no mint means none of the tingling sensation that so many children refuse.
💡 Two Small Tube Details That Make All the Difference
🧴 It stands up on its own
The toothpaste stays in sight on the basin: your child spots it and picks it up on their own.
🔒 Attached cap that can't get lost
No more caps at the bottom of the basin or down the plughole.
📋 Specifications
- Age: 3 to 10 years
- Size: 50 ml — fits in a wash bag, swimming bag or suitcase
- Lasts: about 2 months per child
- Fluoride: 1000 ppm (sodium fluoride)
- Cosmetic product notified on the European CPNP portal under reference 5084510
- ✓ Fast delivery
- ✓ Independent French brand
💰 Choose Your Pack
| Pack | Price | Per tube |
|---|---|---|
| 1 tube | €3.90 | €3.90 |
| Pack of 3 | €10.90 | €3.63 |
| Pack of 6 | €19.90 | €3.32 |
| Pack of 12 | €35.90 | €2.99 |
✓ From the pack of 6, delivery is free (free delivery on orders from €19). One tube lasts about two months: the pack of 6 is a whole year of brushing.
🪥 How to Use It
- Lightly wet the toothbrush.
- Apply a pea-sized amount — no more.
- Brush every surface of the teeth with small circular movements, for about two minutes.
- Have your child spit, then rinse their mouth.
- Twice a day, morning and evening.
Close the cap properly after use to keep the formula fresh.
⚠️ Precautions for use. Not intended for children under 3. For children under 6, brushing should be done under adult supervision, using a pea-sized amount, to limit fluoride ingestion. Teach your child to spit rather than swallow. If your child already gets fluoride from other sources (tablets, fluoridated water), ask your dentist or pharmacist for advice. In case of discomfort, persistent tingling or any unusual reaction, stop using the product and consult a healthcare professional.
🧪 Full Ingredients (INCI)
Calcium Carbonate, Sorbitol, Aqua, Glycerin, Hydrated Silica, Cocamidopropyl Betaine, Sodium Cocoyl Sarcosinate, Xanthan Gum, Xylitol, Cellulose Gum, Fragaria Ananassa (Strawberry) Fruit Extract, Potassium Sorbate, Parfum, Sodium Fluoride, Sucralose.
✨ Good Habits, From the Very Start
More than a toothpaste, it's the routine that will protect their adult teeth
Build the complete routine:
Nous préparons votre commande avec le plus grand soin, et nous y glissons un mot personnalisé accompagné d'une petite surprise.
Livraison en 1 à 3 jours en France métropolitaine, selon l'offre de transport que vous choisissez au moment de la commande. Livraison à votre domicile ou en point relais, selon votre préférence.
92 % de nos commandes arrivent à la date prévue ou en avance.
Vous êtes averti du départ de votre colis par e-mail ou SMS, et vous pouvez suivre chaque étape de son acheminement jusqu'à la livraison.
Livraison offerte dès 19 € d'achat. En dessous de ce montant, les frais s'élèvent à 4,99 € en France métropolitaine et 7,99 € vers l'Europe et l'international.
